Standard Search Engine Optimization

Search engine optimization may have changed, but it still can be done. Nonetheless, it's become complex enough that we recommend a consultation with one of the top search engine optimizing experts if you want your website to really be at the top of the search engines.

Traditional search engine placement entails these steps.

1. Select the keywords or phrases that best describe your business and pick the ones that give you the best chance of being found by the search engines
2. Modify your website content so you offer excellent information relating to these phrases
3. Adjust your website so it is easily read by the search engines
4. Submit your website to the search engines

Selecting keywords or phrases is more complex than it may sound. Not only do you have to figure out what phrases people might be using in search engines to find your type of business, but there are subtle differences that can make a big difference in your standing. For example in the web business, more people search for "web design" than search for "web designers." Why? No clue, but that's the way it is. Finding and using these differences is vital to your standing in the search engines.

Until recently, submission to Yahoo!, including paying a $299 submission fee, was an integral part of search engine optimization. However, just recently Yahoo! started using the Google search engine as its primary source. The search engine optimization gurus are now recommending against paying the Yahoo! submission fee and instead concentrating on getting a good position in Google. This is even more pertinent since Google is also behind several other search engines.

Nonetheless, paid submission is now a mechanism you must consider. See our page on paid submission for details.

If you are interested in optimizing your site for search engines, contact us.