making your web site work for you...
| Web
professionals dedicated to making your web site work for you... |
| |
|  |
Welcome to the November issue of the CyberArtisans monthly newsletter! Our goal is to present information that will be useful to you as a website owner. If these newsletters are not useful to you, please forward this to a friend who will find it useful. Last month we said we would consider the use of a database with your website this month. However, recently there were significant events in two of the areas we discussed in past newsletters, and we decided we really wanted to get this information to you now. We promise we will go back to databases in the December issue. A few months ago we discussed Search Engine Optimization (SEO). Since that time we have been digging even deeper into this area and come up with new information and a change in perspective. Part of this came from plain old research, using websites and technical forums (I know, you Latin scholars will tell me it should be fora, [or is it forae?], but on the Internet it's forums). And part came from a seminar we attended in Boston given by Jill Whalen, one of the gurus of SEO. Jill is an advocate of staying out of trouble. What sort of trouble? The search engines, in their effort to bring their users real results, have recently gotten rather feisty with websites that they feel are violating their rules. The punishment can be as serious as being permanently banned from that search engine. Think about it – that means:
Either solution is time-consuming and expensive. A much better strategy is to avoid the problem with your original design. We can help you do that. Another recent change is the elevation of Pay-Per-Click (PPC) to a respectable strategy. At first considered only the province of very-well heeled websites or sites doing a hard sell, PPC is now something many website owners can afford and many might benefit from. Again, contact us for details on how this might apply to your website. We're going to save space here and suggest you re-visit the Search Engine Optimization pages on our website at http://www.cyberartisans.com/search_engines. We have rewritten them and we think you'll find the changes interesting. In the October issue, we discussed maintaining your own website. Shortly after that issue came out. Macromedia, the maker of Dreamweaver, the authoring tool used by 80% of web developers, announced Contribute. Contribute lets non-technical users make changes to a website without worrying about mucking up style standards, design components, or other code. One person (usually the web developer or web master) is designated the Administrator. That person can assign privileges and passwords to others, and the software keeps track of changes so everyone knows the status of the site. It looks like a great piece of software to us, it's built by a company that builds great software, and it's not expensive (it hasn't been released yet but the expected street price is about $100). For more information, go to Macromedia's site: http://www.macromedia.com/software/contribute/. Or contact us to get set up with Contribute as soon as it becomes available. And if you are interested in discussing anything else we've talked about in these newsletters, please contact us. Jonathan Spencer |
|
| CyberArtisans Home Web Programming Services Clients Company Newsletter Contact Us |
